AURA Swim Performance

Who We Are

At AURA Swim Performance, we believe every swimmer carries more than just talent – they carry potential, presence, and purpose.

What sets us apart is how we bring all three to life. We don't simply run lessons. We teach swimmers how to feel the water – to understand movement, connection, and control through kinesthetic intelligence. Using advanced tools like underwater video, GoPro analysis, and EOS paddle feedback, we turn complex mechanics into body awareness that lasts long after the session ends.

With over 25 years of coaching experience at every level – from grassroots to national teams – we know that elite performance isn't only built on more yardage, but on smarter training and clearer communication. Whether you're refining your stroke, preparing for a race, or chasing your next personal best, every session is tailored to your goals, your mindset, and your growth.

Located in the West Austin area, Texas, AURA Swim Performance offers a private, focused training environment where swimmers can develop with intention and clarity - away from distractions, and close to home.

At AURA, you'll find the precision of science, the art of coaching, and the connection of mentorship – all in a private, focused environment designed for real progress.

Because swimming fast starts with swimming with purpose. And purpose is what defines your AURA.

Potential

Every swimmer carries a unique potential – the abilities within them that are waiting to be developed. Through intentional coaching, technical clarity, and consistent practice, that potential becomes visible and real. At AURA Performance, we help swimmers unlock what they're truly capable of.

Presence

Presence is how an athlete shows up in the moment – focused, calm, and connected to their body and technique. It's the ability to stay grounded, think clearly, and respond instead of react. When swimmers train with presence, they learn faster and perform with greater confidence.

Purpose

Purpose is the deeper “why” behind a swimmer's training and goals. It brings meaning to the work, resilience to the challenges, and direction to each session. When swimmers understand their purpose, their path becomes intentional, powerful, and uniquely their own.

Services & Prices

Private, high-touch coaching options tailored to where your swimmer is now – and where they want to go.

Private Lesson

Best for swimmers who want focused 1:1 attention and quick corrections.

Ideal for improving stroke efficiency, body position, and turns in a single session.

60-minute 1:1 session
Technical stroke coaching
Immediate in-water corrections

$135

Book Session

Stroke Analytics

For visual learners who want to see exactly what to fix.

Combines in-water coaching with above & underwater filming and clear technical feedback.

60-minute 1:1 lesson
Above & underwater video
Take-home video & written report

$185

Book Session

Stroke Analytics & Data

For serious swimmers ready for a deep technical dive.

Integrates video, EOS paddle data, and detailed analysis to maximize power and efficiency.

75-minute 1:1 session
EOS paddle testing session
Full stroke analysis & report

$250

Book Session

Race Analytics

For competitive swimmers wanting sharper race execution.

Focused on strategy, tempo, turns, and details that turn solid races into breakthrough swims.

Start, turns & tempo review
Stroke rate & stroke length
Tactical race recommendations

$89

Request Analysis

12-Week Stroke Development Program

Build confidence. Transform technique. Train with intention.

Designed for dedicated athletes ready for long-term, structured improvement. Best for swimmers aiming to transform stroke mechanics, build confidence, and achieve breakthrough performance.

$2200 / one-time payment

12 × 60-min private lessons
- Includes 1 technical video analysis (1 stroke)
- Includes 3 race analyses
- Includes 2 EOS paddles testing sessions
12 × 30-min weekly check-ins (online)
Personalized progression plan

Apply for Program

Meet Coach Sophie

Sophie Lai is a high performance, athlete-centered coach who believes excellence is built from the inside out. A former elite swimmer herself, she understands the demands of high level training and the mindset required to excel.

With over 20 years of coaching experience, a degree in psychology, and leadership roles directing two large swim programs in Sweden, Sophie brings a rare combination of technical mastery, emotional intelligence, and global perspective. Having lived and coached in four different countries, she understands that every athlete carries a unique Potential waiting to be developed.

Her coaching blends precision with presence-based performance training — helping swimmers build the Presence to stay composed, focused, and connected under pressure. She challenges athletes with high expectations while supporting them with meaningful communication, clarity, and care.

Every session she leads is driven by Purpose, ensuring swimmers train intentionally and grow into the strongest version of themselves. Sophie develops swimmers who are confident, capable, and competitive — athletes who not only understand their AURA, but know how to use it.

Testimonials

What swimmers and parents are saying.

"My daughter has loved working with Sophie. In just a few sessions she has progressed from "B" cuts to "AA" cuts. Sophie clearly breaks down and explains the strokes in a way that is easy to understand and apply. Her attention to detail and focus on the "small things" have resulted in huge improvements. My daughter looks forward to racing now as her confidence and skill have improved significantly."

- Mother of 12 year old

"Sophie has great attention to detail. She is very patient with small changes that make a big difference. She openly listens and clearly communicates with the swimmer and the parents. It is very obvious that Sophie has a tremendous amount of experience and can relate that to any swimmer level to help them excel."

- Mother of 10 year old

“My 12-year-old son absolutely loves working with Coach Sophie. She doesn’t just give him more yardage - they focus on the things that truly matter and make the biggest impact. I really appreciate the mentorship and the way she connects with him. His breaststroke was already solid, but Sophie took it to an entirely new level in just a few sessions, which led to a significant time drop. Most importantly, I see him happy, confident, and with that fire in his eyes every time he finishes a session with her.”

— Father of a 12 year old

Contact & Booking

Reach out to schedule a session or learn more about AURA Swim Performance.

Get in Touch

info@auraswimperformance.com

Our heated 25-yard pool is located in Spicewood, TX, and is perfect for focused, year-round competitive training.

Ready to begin?

Whether you’re looking to book your first session, join the 12-week program, or ask a quick question — we’d love to hear from you.

Please note that our personal coaching and 12-week program are designed specifically for competitive swimmers who are ready to advance their performance, not just general swim lessons.